Logo Design – Hansch Metal Framing

This is a logo design I had made for a local metal framing company. Most of the work was trying to figure out a wat to make sure that the “H” in his logo did not lose it’s industrial, frame-feel. Since I love industrial design I made sure to use simple objects along with the “H” to then create something more complex looking. Most of my logos start off as flat, black and white designs because it’s my belief (taught to me as a student), that a logo should be able to work just as well in its most primitive form and color as it would if it were stylized. Personally I think this would look great in 3D but that’s not what they wanted; maybe I’ll make one sometime.