Logo Redesign – Kuryakyn

This redesign was for a previous employer looking to update their logo made sometime in the 80s. After a bit of convoluted designs throughout the years I was tasked to try to make the logo more modern and to not become so easily dated. A big concern to the company was that they did not want to alienate their existing customers with a design that had no resemblance to the previous badge. My solution was to kept the diagonal lines and “swoop” but end them just before they were about to connect; at a gland the brain seems to automatically connect the lines and I wanted to take advantage of that “error” in brain function.

The original design was a fully encapsolated shield/badge design that was still quite strong, but per request of the managers, I made the image a bit more sharp and crisp in it’s lines and type to help stress that the company is precise, strong, and still current with the times.