Logo Design – Absolute Soup

This is one of the many various challenges I give myself: create a product, concept, design, logo etc. within a short amount of time. Sometimes I’m completely happy and satisfied with what I made, and other times I just want to see the file corrupt itself. Thankfully I’m happy to say that I’m happy with this logo. I chose an adjective and a noun at random and landed on this little doozy, “Absolute Soup.” Though I’m not a huge fan of this style of logo – somewhat of a badge logo – I feel that at times certain design elements just naturally make sense. It’s simple and easy to read, plus the color selection appeals to all genders.

Soup? Absolutely!